To expand the global reach of a developer’s game, Roblox will begin rolling out automatic machine translation for all supported languages including Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified and Traditional Chinese, and Spanish. In addition, Roblox is making it easier for larger teams of developers to work together on projects and simultaneously let developers grant permissions to team members, contractors, or employees to work on a certain part of a game. The company will unveil a talent marketplace by the end of the year to help developers connect with other members of the community who have specialized skills. Roblox formally rolled out its cloud collaboration tools in late 2019 and continues to add new features for large development teams. In June 2020, Roblox developers earned $2 million as part of the Premium Payouts program, which pays developers based on the engagement time of Premium subscribers in-game.
The Roblox economyĪs mentioned, Roblox’s developers are on pace to earn $250 million in 2020, up from the $110 million they earned in 2019. And Roblox announced a music label partnership with Monstercat to give developers access to a library of high-quality music content. Roblox also said that it has made progress with its suite of tools and platform services aimed at empowering its global community of creators to more easily collaborate and build immersive and massive 3D experiences.
Jailbreak surpassed 500,000 concurrent users during a live event in April 2020. Piggy, launched in January 2020, has close to 5 billion visits in just over six months. Roblox said that one of its biggest games, Adopt Me!, now has over 10 billion plays and surpassed 1.6 million concurrent users in game earlier this year. Developers now earn money when Premium subscribers spend time in their game, encouraging them to create special areas in their games or provide special offers for subscribers.” This monthly subscription gives users discounts on Robux and also provides perks and special bonuses. Last fall we revamped our monthly subscription service and renamed it Premium.
“The launch of Premium Payouts this spring provided another big lift for developers. We have 50 million more monthly active users than we did a year ago, which is a significant jump in users on the platform as a whole,” Craig Donato, the chief business officer of Roblox, said in an email to GamesBeat. On top of that, this spring Roblox introduced a way for developers to make money based on how much time premium subscribers spend in a game. When those users spend virtual currency, dubbed Robux, in a game that one of its user-developers has made, Roblox shares some of the proceeds (70%) with them. The San Mateo, California-based Roblox has more than 150 million monthly active users.
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